"The work-life balance was at the heart of it," adds de Wit, who disagrees with the suggestion that their staff are now doing less work for the same amount of money. Instead he puts it down to "working smarter not harder".
I hadn't paid for advertising. I hadn't done any special promotion. The AI simply decided my content was the best answer to that question and served it to the user. This wasn't luck or a fluke. When I tested the same query in Perplexity, the same thing happened. My website ranked at the top of AI-generated responses, pulling in free traffic directly from AI models that millions of people now use as their primary search tool.
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